What we do
Pinetree’s mission is to build China’s top trusted brand for senior healthy living. Whether it is sons and daughters seeking to provide their parents with quality home care solutions that allow their parents independent living, or senior citizens themselves seeking trusted products and services such as home care, wellness, and insurance, Pinetree aims to be their first destination.
Home Care Services
For the senior: By providing tailored professional home care to senior citizens at different stages of life and with different conditions, Pinetree will enhance their physical and mental health, increase their confidence and ability to live independently, reduce medical care expenses, making it possible to age at home in the long run with quality life.
For the young: Pinetree services will provide seniors’ families with the peace of mind and the assurance that their parents/seniors are looked after and cared for.
For the state: In step with government policy, Pinetree care services will facilitate China’s ageing at home plan, helping to reduce the social and financial burden of population ageing.
Products and Services
The bulk of the product and service solutions are provided by commercial partners that specialize in their fields. Pinetree carefully vets products and providers and chooses the best in each category for its customers.
Who we work with
Both domestically and internationally, Pinetree partners with top companies providing products and services in health, travel, home and finance. Pinetree also works closely with Chinese organizations that serve and work with China’s senior citizens and ageing industry including the Beijing Community Services Platform, the Gerontological Society of China, the China National Committee on Ageing, and the Chinese Association for the Promotion of Cultural Exchange.
The Company and Team
The group activities operate through both a Chinese local private company and a Wholly Owned Foreign Enterprise that is the 100% subsidiary of a Singapore private company.
The Pinetree team brings together people from all over the world with a passion for entrepreneurship that is the best in its class. We have an unyielding commitment to quality and excellence in our services and in our work.
Pinetree’s founder and CEO, Ninie Wang, has been committed to bettering the lives of the senior citizens of her home country, China, for much of her career. She served as International Director of the GSC (Gerontological Society of China) from 2008 to 2010, and has been a council member of GSC (with its parent organization being China National Committee on Ageing) since 2005. In 2009, she became a China Social Welfare Service Standard Committee Member as well as a Member of Presidium for National Union of Long-term Care, and most recently, was elected as Standing Director of China Association for Life Care.
After successfully starting and running the business solution services at Motorola (China), she studied at INSEAD (France and Singapore) in 2003, which enabled her to formalize the Pinetree business plan and starting up the company right after graduation. With further co-founder input from Marc Hardy (LSE, CIMA) and Andrew Frank (INSEAD), Pinetree (www.pinetreecare.com) is now China’s first and fastest growing professional home care services provider for the aging population. Her experience also included heading the Asia Pacific Headquarters of the ECDL Foundation (www.ecdl.org) as Deputy CEO and setting up the ICDL computer literacy certification program in China, aiming at narrowing the digital divide. Ninie has a BA in International Finance from UIBE, China, and MBA from INSEAD in France and Singapore.
Core Management Team
Mary Ann Sun is the head of care services, responsible for the development and training of caregiving staff in addition to delivery management. She has more than 30 years of experience in medical care, geriatric nursing, nurse recruitment, training and care service management. In addition, Sun was the former Chief Nurse and Director of Geriatric Care Department for Senior Cadres at General Air Force Hospital of China. She was the lead author of Geriatric Care section in China’s first Geriatrics Encyclopaedia and of many top publications in nursing and nursing management. Sun is also a China Nursing Association Council Member, PLA Nursing Qualification Committee Member, PLA 4th Medical School Nursing Department Director, as well as co-editor of magazines such as China Nursing Management, China Modern Nursing and other periodicals.
Yanna Wang is Pinetree’s CFO, and brings with her years of experience in financial management, planning, and asset evaluation with institutions such as DBS, ABN AMRO, and Deutsche Bank. After joining Pinetree in 2009, she oversaw the implementation of the new business development model, put in place regular financial reporting, and established a financial management framework with forecasting, profit and risk management mechanisms. Yanna has a BA in Economics from UIBE in Beijing, and an MBA from INSEAD in France and Singapore.
We have offices in both Singapore and Beijing. Our core team and operations are located in the Beijing office. See below for our Beijing office location and contact details:
Level 7, Block B, Hainan Airlines Plaza,
2 Yi Dongsanhuan North Road,
Chaoyang District, Beijing 100027, China
Tel: +86 10 8468 3194
Fax: +86 10 8447 7004
16 Collyer Quay, #17-00
Tel: +65 6311 0042
Fax: +65 6311 0058